7 Reasons Why Most eCommerce Businesses Fail

With more than 20 years retail/wholesale & e-commerce experience, Shirley Tan educates eCommerce business owners to be profitable while maintaining their sanity!

Speaker at eCommerce conferences & trade shows. Writes about eCommerce, contributing writer at PracticalEcommerce.com.

Founded AmericanBridal.com, grew ($500K to $6.5 Million with 30 full-time employees) & sold to TheKnot [NASDAQ: KNOT]. Also founded Rumors Inc. (wholesale / retail wedding supplies), grew (to $1.5 Million with 10 employees) & sold it profitably.